Peter Georgescu with David Dorsey $27.95
(USD)
This is a superb and inspirational book on the qualities that are required in today’s business environment to succeed. Mr. Georgescu writes the book in sections that correspond to his ideas. The first of these is that the world has changed fundamentally and requires a fresh way of thinking about business and customers. He appropriately calls this chapter, “The End of the World as We Know It.”
The following five chapters are:
Creativity: Tomorrow’s Factory Today Enlightened
Leadership: No More Mr. Tough Guy
Competency: The Essential Tools
Alignment: The Magic Word
Values: Dare to Be Good
These are then followed by a postscript dedicated to and an acknowledgements section.
My favorite two chapters are the ones on alignment and values. He makes a very strong case for structuring your business so that everyone understands clearly what it stands for and how everyone should relate to vendors, customers and even towards peers. He also drives home the point with very interesting examples. To me, the values chapter is related to the alignment one. In it, Mr. Georgescu makes the case for having clear values and for always doing the right thing. He uses Johnson & Johnson for his example in this chapter and discusses how the company reacted to the Tylenol poisonings.
Overall, the book is a good value and provides first hand accounts of interactions between Mr. Georgescu and many of the other captains of industry. I recommend it because it made me examine some of the interactions between my firm and customers. I am sure that it will do the same for you and help your business and personal quest for success.
